and in spite of the competition, KTM remains the highest-selling brand in Karnataka, Kerala and Andhra Pradesh. At this price point they have a host of competitors, namely Bajaj, Yamaha, Benelli, etc. KTM believes riders in the southern states and Maharashtra are better aware of biking with most of their customers being the youth. When KTM stated that 60 percent of its sales come from the Southern states and Maharashtra alone, it did give a jolt, because it is assumed that sportier bikes are sold more in Delhi and Punjab. The latest offering from KTM is the Duke 250 slotted between the 200 and 390 Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Maharashtra account for 60 percent of KTM’s sales.
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